It's Not Me, It's You
For our first solo exhibiton at Limoncello, London, we devised a system to rate the cultural value of an artist based on the entries on their CV, and applied it to every artist in the gallery's stable, including ourselves. We asked the gallery Director to tell us what the average price of a Hut Project work would be, and we factored our cultural score up until we reached this value. Using the same factor we scaled up the score of the other 8 artists, generating a comparative scale of financial values for every artist represented by Limoncello. We then spent the financial difference between ourselves and each of the artists on a material that for us represents the 'conceptual difference' between our work and theirs. So our cultural assessments became finanial values which became aesthetic jusdgements in the form of objects. A machine to make a show with. Each work in the show is sold for its material value + The Hut Project's price, which of course also equals the price of the artist it represents.